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Vodafone Launches Cheapest Mobile Phone Ever

Vodafone Launches Cheapest Mobile Phone Ever In a bid to address the needs of the developing world, mobile phone provider Vodafone has launched, what it deems to be, the “lowest-cost mobile phone on Earth”.

The company unveiled its Vodafone 150 at the Mobile World Congress in Barcelona. The handset will sell for “below $15”, the equivalent to £10 and will be introduced first in India, Turkey and eight African countries including Ghana, Kenya and Lesotho, reported BBC news.

According to a prediction from the UN, there will be 5 billion mobile phone owners this year with the biggest increase coming from the developing world.

Banking and mobile health services are two vital areas for mobile phone usage in the developing countries, and these are driving the demand for new handsets, said the International Telecommunications Union (ITU).

Secretary General of ITU Dr Hamadoun Toure said: “Even the simplest, low-end mobile phone can do so much to improve healthcare in the developing world.”

Dr Toure added that texting can be used to deliver vital instructions on taking essential and complicated medications such as vaccines and anti-virals, which is so simple and yet has the potential to save a lot of money.

Banking by mobile phone has also become very popular in developing countries, with customers being able to save and transfer money in this way. One example of a popular banking system on mobile phones, enabling users to transfer money, is M-Pesa in Kenya, which has around six million customers.

Vodafone said that the Vodafone 150 will be able to deliver banking services to more mobile phone users, and estimated that it had 11 million customers so far on its networks.

Vodafone news posted by Marilyn on 16 February 2010

Stock Tickers: VOD

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