Vodafone Doubles Profits as Smartphone Sales Soar
The unprecedented rise in sales of Apple’s iPhone has enabled mobile phone operator Vodafone to more than double its pre-tax profits.
Vodafone has actually reported full year pre-tax profits to be more than £8.7 billion, which is over twice the previous year’s amount of £4.2 billion. At that time, the company suffered a setback from impairment charges which amounted to £5.9 billion.
Vodafone’s financial success comes in spite of a setback of a £2.3 billion charge against its rapidly rising Indian enterprise. In India, the company is heavily involved in an intense price war, as well as being hit by an unexpectedly large bill for the latest mobile phone licences there. This is due to an unexpected increase to £3.4 billion in the auction price of third generation or 3G licences
CEO of Vodafone Vittorio Colao said that the company is now collecting over a third of its revenue from mobile data and fixed line broadband. The Vodafone group has performed strongly in such emerging markets, according to an article in The Daily Telegraph.
Mr Colao said: “Vodafone’s financial results exceeded our upgraded guidance on all measures. We are creating a stronger Vodafone, which is positioned to return to revenue growth during the 2011 financial year, as economic recovery should benefit our key markets.”
Globally the largest mobile phone company, Vodafone stated that it had achieved its £1 billion cost saving programme ahead of schedule. The company is now ready to tackle the next phase, a new cost saving programme, set to last two years to save a further £1 billion.
Vodafone news posted by Marilyn on 19 May 2010
Stock Tickers: VOD
Vodafone, Apple, iPhone, Mobile phone, 3G
http://www.telegraph.co.uk/finance/newsbysector/epic/vod/7735626/Smartphones-double-Vodafones-profits.html
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