Epic Mobile News

Newsletter Subscription
Subscribe to our Dynamic News Content Feed Subscribe to our RSS Feed

Vodafone Forced to Send Pro Mubarak Texts in Egypt
Vodafone’s network has effectively been hijacked by the government in Egypt, in order to send pro-Mubarak propaganda to citizens.

Vodafone Twitter PR Stunt Backfires Spectacularly
A Christmas Twitter promotion by Vodafone has been hijacked by tax avoidance protesters to spread their message.

Vodafone Cuts Roaming Data Charges by 60pc
Vodafone is aiming to increase its share in the booming smartphone market by reducing its overseas data charges.

 

Vodafone Delivers Sure Signal to UK Households

Vodafone Delivers Sure Signal to UK Households Vodafone UK has begun a new marketing campaign to revamp flagging sales of its femtocells, previously known as the Vodafone Access Gateway.

The mobile phone operator was the first in Europe to go live with femtocells last June. However, at that time the indoor base stations took a low profile in the company’s portfolio. Now, on the other hand, they are all set for a rebrand – and a price cut too.

Vodafone now call their base stations Sure Signal, which more aptly delivers the message of much enhanced signal quality and improved indoor 3G coverage.

The aim is to meet the requirements of mobile operators for the benefits of new apps and homezone tariffs and to assist their budgets in offloading traffic from the macro networks to mobile phone users’ own devices and broadband lines.

US carries have successfully shown that the first essential stage is good indoor mobile phone reception so that mobile phone users don’t lose out whether at work or at home. Last October, ADC conducted a survey of UK mobile users of which 27.6 per cent reported that their weak reception had caused them problems at work.

Now the Sure Signal is to be aggressively marketed and sold, according to an inside report from Vodafone. Sure Signal will be less than half its current price as part of the new marketing initiative.

Vodafone have taken a gamble; banking on the premise that the potential revenue lost by reducing the price of Sure Signal will be compensated for by increased data transfer revenue as customers use their phones more indoors.

Vodafone news posted by Marilyn on 19 January 2010

Stock Tickers: VOD

Have your say - Post a new Comment!

Heading:
Comment:
Anonymous: