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Nokia Adds Impetus to Mobile Phone Recycling Initiatives

Nokia Adds Impetus to Mobile Phone Recycling Initiatives There are not enough initiatives worldwide to stop the damage being caused to the environment when mobile phones are discarded in landfills rather than being recycled.

However, Finnish mobile phone manufacturer Nokia has for some time been addressing the mobile phone recycling issue in India, which is the biggest market for the company.

Having previously launched an ad campaign across the largest cities in India, Nokia has now installed mobile phone recycling bins all over the country to make it easier for mobile phone users to recycle their handsets, according to a report on recycle.co.uk.

There is a clear need for education in India as regards mobile phone recycling and many Indian people don’t even realise that this is possible (a fact which probably applies to many Westerners too!).

Nokia is trying to promote mobile phone recycling awareness among Indian people by various measures such as issuing vouchers for old mobile phones or cash refunds.

The company has also promised to make donations to charitable bodies for any mobile returned to Nokia drop off points across India.

Whereas Nokia concentrates on recycling mobile phones to avoid them ending up in landfills, competitor Sony Ericsson has been concerned with reusing mobile phone components and selling them on to third parties. Nokia, however, questions the safety and ethics of this practice and continues in its efforts to promote the recycling of its handsets.

Indeed, a recent study carried out by Nokia found that only 3 per cent of its customers recycle their mobile phone handsets. The mobile manufacturer is working on methods to make recycling easier and more convenient for its customers.


Industry News posted by Marilyn on 03 December 2009

Stock Tickers: NOK

Comments

Reply

Good on them

This is great. It is good to see these large mobile organisations really doing something to recycle. Of course they save money at the same time as actually having a helping effect on the environment by recycling mobile phones.

Comment posted by Mike Mkcoy on 03/12/2009 23:20:19

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