New LG App Store Widens Target Market
To accommodate LG's recently announced product expansion, a brand new application store has become available for use by over 30 countries.
Updated with plenty of new material, LG's Application Store is more than double the size it once was, containing over 3,000 apps. The store is designed for many different kinds of phones, from high-end smartphones to less powerful phones.
Mobiletechnews posted a report showing a substantial interest in apps amongst lower-range feature phone owners, particularly regarding social networking sites. In response to this, LG's decision for half of its apps being made for such devices ensures a wide range of customers, and caters for this end of the market.
Smartphones operating under Windows OS make up the other half of the app focus, although Android users may not have to wait long for their share. According to reports, as Android's popularity continues to increase, LG is preparing a section of its store entirely for LG Android users.
The site itself has been refurbished with a slick and user-friendly interface. Having just opened in 23 markets, the company promises to increase the number of apps available and the number of countries it operates in.
"Today, more and more people want mobile devices that make their lives easier and more exciting through the right combination of applications," said Dr Skott Ahn, LG’s President and CEO. "To meet this growing demand, we've put a great deal of effort into strengthening our application offerings for all types of phone owners."
"By studying customer insights and collaborating with top-level companies, LG is working to produce some of the best applications on the market, and a truly singular mobile experience for our customers," he added.
Industry News posted by Romany on 06 July 2010
Stock Tickers: SEO:066570
lg, market, app, store, feature, smartphones, phone
http://www.mobiletechnews.com/info/2010/07/06/024439.html
http://www.mobilechoiceuk.com/News/LG+unveils+Optimus+range+of+smartphones/5004
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