Epic Mobile News

LG and Prada Team Up For Third Phone

The phone maker has joined with the fashion label once again to create a shiny new handset.

New Battery 10x Capacity 10x Charge Speed

Scientists have redesigned a lithium-ion battery to allow it to charge ten times faster and hold ten times the charge of a standard cell.

BBM Music Busts Into Britain

RIM releases the BBM Music service for a hungry British crowd.

Mobile advertising tipped to soar

A new report claims that US spending on mobile ads is set to reach $1.7 billion this year.

A study just published by eMarketer, entitled Mobile Advertising: After the Growing Pains, has concluded that products such as Apple's iPhone and Google's Android operating system for mobile handsets have helped boost marketing and advertising interest.

It seems that even though mobile advertising did not break into the mainstream during 2007, it will do soon, with mobile search providers reporting markedly higher and broader usage among consumers.

John Gauntt, senior analyst and author of the report, said: "The US will continue to be the most dynamic region for mobile web advertising because of its position as the largest interactive economy."

However, it might not be for much longer - Mr Gauntt's report predicts that by 2012, Asia-Pacific should nose ahead in terms of total spending - as a result of the Indian and Chinese consumers who use mobile as their primary interactive screen.

Many industry analysts forecast that as network operators introduce cheaper and simpler flat-rate mobile data plans, the mobile advertising sector's growth will accelerate further.

Industry News posted on 10 April 2008

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