Epic Mobile News

Newsletter Subscription
Subscribe to our Dynamic News Content Feed Subscribe to our RSS Feed

LG and Prada Team Up For Third Phone
The phone maker has joined with the fashion label once again to create a shiny new handset.

New Battery 10x Capacity 10x Charge Speed
Scientists have redesigned a lithium-ion battery to allow it to charge ten times faster and hold ten times the charge of a standard cell.

BBM Music Busts Into Britain
RIM releases the BBM Music service for a hungry British crowd.

 

LG Dips Hand in the Cookie Jar

LG Dips Hand in the Cookie Jar LG’s popular Cookie range is set to be expanded in September, as three new handsets hit the market.

In keeping with the latest smartphone trend, all three phones will sport full touchscreens. The new LG Cookie is the smallest, with a 2.4-inch screen, while the LG Cookie Style stretches to 2.8 inches. Both devices, along with the Cookie 3G, are available in a variety of colours.

The focus of the new handsets lies in their social networking and music capabilities, all controlled with LG’s customisable interface.

The LG Cookie 3G has received slightly more attention than the others following the unveiling, due to its internet browsing prowess. LG itself has decreed the phone to be "a perfect choice not only for Generation Z but also for digitally active people who cannot compromise on network connectivity and design."

The target market is the newly-coined ‘Generation Z’. LG clarified this statement by describing Generation Z as "young mobile phone users who enjoy expressing themselves in unique and stylish ways, whether by phone or one of today’s most popular social networking tools".

Several recent reports have stated that during LG’s time as a mobile developer, no stand-out smartphones had been released. LG’s response to these comments was to highlight the popularity of the Cookie series, with over 2 million UK sales in 2009, according to Mobile Today.

Paul Trueman, LG UK and Ireland’s marketing director said: "The LG Cookie Series was created with a young audience in mind – for people who rely on using their phone for socialising with their friends and keeping up to date."

"LG wanted to create the ideal touchphone that will fit in with the unique lifestyle needs of the younger generation," he added. "The range emphasises features such as versatile texting function, enhanced music options, and offers customisable, unique design."


Industry News posted by Romany on 10 August 2010

Have your say - Post a new Comment!

Heading:
Comment:
Anonymous: