Half of America “Lost” Without Mobiles
In a recent survey conducted by Lightspeed Research, it was found that 49 per cent of Americans and 30 per cent of Brits would be “lost without their phone”. The research showed that people aged 18 to 34 were most likely to depend on their mobile as an essential part of their life.
The survey was taken across the UK, US, France and Germany.
A surprising revelation is that two thirds of Brits don’t turn off their mobiles at night and of those, a mere 14 per cent switch them to silent.
Phones appear to be used much more for texting and sharing photo messages than calling people. An astonishing trend showed 11 per cent of UK respondents and 13 per cent of US mobile owners never make calls from their mobile phones. 33 per cent of UK and 18 per cent of US respondents send only one or two calls weekly.
Over half of women in the UK (56 per cent) text at least one message a day, more than their male counterparts, with less than half of British men (42 per cent) texting daily.
New evolving features on basic handsets and smartphones including games, cameras, music and the internet, are growing more popular with users but some regard them as unnecessary features.
Nine per cent of UK users browse the internet daily on their mobile phones and 38 per cent take photos on a weekly basis. Meanwhile 22 per cent use the internet and play games weekly and 18 per cent send a picture or video each week.
David Day, CEO of Lightspeed Research said that the mobile phone industry needed to address consumers’ fear around data security and theft before they could be persuaded to engage in mobile commerce on their phones.
Industry News posted by Romany on 03 July 2009
Mobile phones, mobiles, handsets, smartphones, text, voice calls
http://www.cellular-news.com/story/38273.php
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