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Second iPhone Explodes in Brazil
An iPhone owner in Brazil found his phone smoking and emitting sparks, just days after reports of a phone catching fire on a plane in Australia.

Starbucks Mobile Payments in UK from January
The popular coffee conglomerate has decided to bring its mobile based payment service to British shores.

iPhone 4S Battery Problem New Antennagate
iPhone 4S users have taken to web forums in their thousands to complain about substandard battery performance, but Apple is remaining silent on the issue.

 

Apps Stores Serve Apple’s Marketing Aims

For some time it has been suspected that Apple’s App stores and online content serve more to help market the iPhone rather than make direct profits.

Now this belief has been officially confirmed by CFO Peter Oppenheimer after announcing Apple’s first quarter financial results for its 2010 fiscal year.

In a conference with analysts and reporters Mr Oppenheimer said: “Regarding the App Store and the iTunes Store, we're running those a bit over break-even and that hasn't changed,” reported The Register.

He explained that the company are enthusiastic about the fantastic opportunity for their developers and that in turn this would help a lot with the iPhone and the iPod touch platforms.

Nevertheless, Apple’s App Stores awkward approvals process may not have been brilliant for the company’s reputation. Things that have gone wrong include twice disallowing and then allowing images supplied by Apple, being inconsistent in approving not very useful Apps, further inconsistency in streaming 3G TV and in refusing to approve Google Voice and Google Latitude despite having given this prior consideration.

Still, in a conference call today Apple COO Tim Cook, replacing Steve Jobs, defended the Apple stores’ approvals process.

Mr Cook said: “I think it's important to keep this in some perspective, that we have over 100,000 apps on the store, and that over 90 per cent of the apps that we've had have been approved within 14 days of the submission. We created the approval process to really make sure that it protected consumer privacy, to safeguard children from inappropriate content, and to avoid apps that degrade the core experience of the phone.”

The COO added that negative reports are overstated as most rejections benefit the customer and are often due to the inevitable bugs in the code.



iPhone news posted by Marilyn on 26 January 2010

Stock Tickers: AAPL

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